Concepedia

Johan Högberg

JH

5

Publications

532

Citations

5

H-Index

2016

Active since

Affiliations

Karlstad University(Current)

Johan Högberg is an author at Karlstad University specializing in consumer research, consumer behavior, and game design.

ORCID

Top concepts

Publications per year

2016–2022

5

Publications

5

Gameful Experience Questionnaire (GAMEFULQUEST): an instrument for measuring the perceived gamefulness of system use

Johan Högberg, Juho Hamari, Erik Wästlund · User Modeling and User-Adapted Interaction · 2019 · 277 citations · Full text

Creating brand engagement through in-store gamified customer experiences

Johan Högberg, Marcus Olsson Ramberg, Anders Gustafsson et al. · Journal of Retailing and Consumer Services · 2019 · 132 citations · Full text

Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising

Johan Högberg, Poja Shams, Erik Wästlund · Journal of Retailing and Consumer Services · 2018 · 83 citations · Full text

In-Store Gamification: Testing a Location-Based Treasure Hunt App in a Real Retailing Environment

Marcus Olsson, Johan Högberg, Erik Wästlund et al. · 2016 · 25 citations

, , +24

Online Terms and Conditions: Improving User Engagement, Awareness, and Satisfaction through UI Design

Agnieszka Kitkowska, Johan Högberg, Erik Wästlund · CHI Conference on Human Factors in Computing Systems · 2022 · 15 citations · Full text

Rows per page

1–5 of 5