Pauline Sullivan - Concepedia

Author

Pauline Sullivan

Florida State University

Also Known As

P. Sullivan, Pauline M. Sullivan, Pauline Sullivan, Sullivan, P, Sullivan, Pauline

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

Florida State University Texas State University Tennessee State University University of Vermont University of North Texas

About

Pauline Sullivan is an author at Florida State University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	12	1.1K
2	Business	11	11	1.1K
3	Education	1	1	49
4	Health Sciences	1	1	37
5	Public Health	1	1	37

Pauline Sullivan

Publications

1.4K

Citations

H-Index

Page 1

	Year	Citations
Cause‐related marketing: how generation Y responds Yanli Cui, Elizabeth Trent, Pauline Sullivan, International Journal of Retail & Distribution Management Digital MarketingConsumer StudyConsumer ResearchSocial MarketingManagement	2003	293
Emotional branding speaks to consumers’ heart: the case of fashion brands Youn‐Kyung Kim, Pauline Sullivan Fashion and Textiles Emotional Branding SpeaksConsumer ResearchBrand StrategyFashion RetailersConsumers ’ Heart	2019	205
Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement Pauline Sullivan, Jeanne Heitmeyer International Journal of Consumer Studies Customer ExperienceDigital MarketingConsumer StudyConsumer ResearchBrand Strategy	2008	190
Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations Harmen Oppewal, Andrew Alexander, Pauline Sullivan Journal of Retailing and Consumer Services Socially Responsible ProductTown Shopping CentresManagementBusinessConsumer Research	2005	103
Market segmentation with respect to university students' clothing benefits sought Hyun‐Hee Park, Pauline Sullivan International Journal of Retail & Distribution Management Customer SatisfactionConsumer StudyConsumer ResearchBrand StrategyConsumer Clothing Benefits	2009	93
How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? Hyun Hee Park, Jung Ok Jeon, Pauline Sullivan The International Review of Retail Distribution and Consumer Research	2014	93
Quick Response Adoption in the Apparel Manufacturing Industry: competitive advantage of innovation Pauline Sullivan, Jikyeong Kang Research Explorer (The University of Manchester)	1999	68
Store patronage and lifestyle factors: implications for rural grocery retailers Pauline Sullivan, Ronald Savitt International Journal of Retail & Distribution Management Customer SatisfactionEconomicsFood MarketingManagementConsumer Research	1997	50
Mexican national cross-border shopping: Exploration of retail tourism Pauline Sullivan, Mark A. Bonn, Vertica Bhardwaj, Journal of Retailing and Consumer Services TradeBusinessCultural TourismTourismMarketing	2012	50
The Historaunt: heritage tourism at Mickey's Dining Car Bharath M. Josiam, Melissa Mattson, Pauline Sullivan Tourism Management CultureHeritage MarketingCultural HeritageDining CarEducation	2003	49

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