Pauline Sullivan

Cause‐related marketing: how generation Y responds

Yanli Cui, Elizabeth Trent, Pauline Sullivan et al. · International Journal of Retail & Distribution Management · 2003 · 293 citations

Digital Marketing, Consumer Study, Consumer Research +18

Emotional branding speaks to consumers’ heart: the case of fashion brands

Youn‐Kyung Kim, Pauline Sullivan · Fashion and Textiles · 2019 · 205 citations · Full text

Emotional Branding Speaks, Consumer Research, Brand Strategy +21

Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement

Pauline Sullivan, Jeanne Heitmeyer · International Journal of Consumer Studies · 2008 · 190 citations

Customer Experience, Digital Marketing, Consumer Study +19

Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations

Harmen Oppewal, Andrew Alexander, Pauline Sullivan · Journal of Retailing and Consumer Services · 2005 · 103 citations

Socially Responsible Product, Town Shopping Centres, Management +8

Market segmentation with respect to university students' clothing benefits sought

Hyun‐Hee Park, Pauline Sullivan · International Journal of Retail & Distribution Management · 2009 · 93 citations

Customer Satisfaction, Consumer Study, Consumer Research +22