Concepedia

Yanli Cui

YC

Statistics

Publications

2

Citations

310

H-Index

2

Active since

2002

Affiliations

University of Vermont(Current)

Yanli Cui is an author at University of Vermont specializing in business, consumer behavior, and marketing.

Publications per year

2002–2003

2

Publications

2

Cause‐related marketing: how generation Y responds

Yanli Cui, Elizabeth Trent, Pauline Sullivan et al. · International Journal of Retail & Distribution Management · 2003 · 293 citations

Business, Marketing, Marketing Management +14

Rural shoppers: who gets their apparel dollars?

Pauline Sullivan, Ronald Savitt, Yi Zheng et al. · Journal of Fashion Marketing and Management · 2002 · 17 citations

Business, Marketing, Retail Management +15

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