Concepedia

Lewis Hershey

LH

3

Publications

75

Citations

3

H-Index

2002

Active since

Affiliations

University of North Carolina at Pembroke(Current)

Fayetteville State University

Lewis Hershey is an author at University of North Carolina at Pembroke specializing in business, business strategy, and strategic planning.

Top concepts

Publications per year

2002–2007

3

Publications

3

The Strategy‐performance relationship revisited: The blessing and curse of the combination strategy

John A. Parnell, Lewis Hershey · International Journal of Commerce and Management · 2005 · 52 citations

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A Case Study Using a Patient Satisfaction Survey to Improve the Delivery and Effectiveness of Drug Addiction Treatment Services: Marketing Implications and Organizational Impact

Beth Hogan, Lewis Hershey, Steven Ritchey · Health Marketing Quarterly · 2007 · 12 citations

A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines

Kenneth E. Clow, Donald P. Roy, Lewis Hershey · Services Marketing Quarterly · 2002 · 11 citations

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