Verena Hüttl‐Maack

Can augmented reality satisfy consumers' need for touch?

Shirin Gatter, Verena Hüttl‐Maack, Philipp A. Rauschnabel · Psychology and Marketing · 2021 · 143 citations · Full text

Customer Satisfaction, Engineering, Digital Marketing +23

Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products

Jana Daume, Verena Hüttl‐Maack · International Journal of Advertising · 2019 · 73 citations

Positive Emotions, Customer Satisfaction, Behavioral Decision Making +20

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia et al. · Psychology and Marketing · 2024 · 57 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +19

Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

Verena Hüttl‐Maack · Journal of Product & Brand Management · 2018 · 30 citations

Visual Art, Consumer Research, Art Infusion +22

When mindful consumption meets short food supply chains: Empirical evidence on how higher-level motivations influence consumers

Theo Benos, Melina Burkert, Verena Hüttl‐Maack et al. · Sustainable Production and Consumption · 2022 · 29 citations · Full text

Sustainable Consumption, Behavioral Decision Making, Consumer Study +22