Concepedia

Peter C. Riesz

PC

Statistics

Publications

7

Citations

465

H-Index

7

Active since

1979

Affiliations

University of Iowa(Current)

Peter C. Riesz is an author at University of Iowa specializing in consumer research, marketing, and economics.

Top concepts

MarketingConsumer ResearchEconomicsManagementBusinessConsumer BehaviorInteractive MarketingBrand EquityCustomer SatisfactionBias

Publications per year

1979–2000

7

Publications

7

Prices and Price/Quality Relationships: A Longitudinal Analysis

David J. Curry, Peter C. Riesz · Journal of Marketing · 1988 · 164 citations

Economics, Brand Equity, Though Price +11

Prices and Price/Quality Relationships: A Longitudinal Analysis

David J. Curry, Peter C. Riesz · Journal of Marketing · 1988 · 83 citations

Economics, Brand Equity, Though Price +11

Price‐Quality Correlations for Packaged Food Products

Peter C. Riesz · Journal of Consumer Affairs · 1979 · 77 citations

Food Packaging, Consumer Uncertainty, Consumer Research +16

Why are Endorsements Effective? Sorting among Theories of Product and Endorser Effects

John D. Mittelstaedt, Peter C. Riesz, William J. Burns · Journal of Current Issues & Research in Advertising · 2000 · 77 citations

Customer Satisfaction, Endorsements Effective, Behavioral Decision Making +22

Revenge of the marketing concept

Peter C. Riesz · Business Horizons · 1980 · 31 citations

Digital Marketing, Interactive Marketing, Management +6

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