Liuning Zhou

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

J. C. Huang, Song Su, Liuning Zhou et al. · Journal of Interactive Marketing · 2012 · 152 citations

Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior

Hongwei Yang, Liuning Zhou · Journal of Targeting Measurement and Analysis for Marketing · 2011 · 108 citations · Full text

Marketing, Exploratory Study, Mobile Social Network +15

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

Hongwei Yang, Liu Hui, Liuning Zhou · Asia Pacific Journal of Marketing and Logistics · 2011 · 66 citations

Customer Satisfaction, Young Chinese Consumers, Digital Marketing +20

The Impact of Interactivity on User Satisfaction in Digital Social Reading: Social Presence as a Mediator

Wu Li, Yuanyi Mao, Liuning Zhou · International Journal of Human-Computer Interaction · 2021 · 38 citations

Through the Prism of the Internet Cafe

Jack Linchuan Qiu, Liuning Zhou · China Information · 2005 · 26 citations · Full text

Engineering, Internet Science, Communication +20