Song Su

The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective

Jing-Di Zhao, Jinsong Huang, Song Su · Journal of Retailing and Consumer Services · 2019 · 209 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +16

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

J. C. Huang, Song Su, Liuning Zhou et al. · Journal of Interactive Marketing · 2012 · 152 citations

Stimulating the Right Temporoparietal Junction with tDCS Decreases Deception in Moral Hypocrisy and Unfairness

Honghong Tang, Peixia Ye, Shun Wang et al. · Frontiers in Psychology · 2017 · 30 citations · Full text

Behavioral Decision Making, Social Psychology, Affective Neuroscience +22

Resting-state Functional Connectivity and Deception: Exploring Individualized Deceptive Propensity by Machine Learning

Honghong Tang, Xiaping Lu, Zaixu Cui et al. · Neuroscience · 2018 · 25 citations

Cognitive Science, Machine Learning, Behavioral Decision Making +8

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong Chen, Song Su, Feng He · Australian Journal of Management · 2013 · 23 citations

Socially Responsible Product, Consumer Research, Consumer Attitude +19