Concepedia

Hongwei Yang

HY

14

Publications

886

Citations

14

H-Index

2008

Active since

Affiliations

Appalachian State University(Current)

Beijing International Studies University

Southwest Jiaotong University

University of Southern California

Hongwei Yang is an author at Appalachian State University specializing in communication, social media, and interactive marketing.

Top concepts

Social MediaCommunicationArtsMarketingManagementInteractive MarketingConsumer BehaviorConsumer ResearchDigital MarketingAdvertising

Publications per year

2008–2024

14

Publications

14

Bon Appétit for Apps: Young American Consumers' Acceptance of Mobile Applications

Hongwei Yang · Journal of Computer Information Systems · 2013 · 150 citations

Customer Satisfaction, Mobile Interaction, Digital Marketing +24

Determinants affecting residents’ waste classification intention and behavior: A study based on TPB and A-B-C methodology

Shengli Zhang, Daiyan Hu, Tong Lin et al. · Journal of Environmental Management · 2021 · 112 citations

Waste Prevention, Behavioral Sciences, Engineering +4

Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior

Hongwei Yang, Liuning Zhou · Journal of Targeting Measurement and Analysis for Marketing · 2011 · 108 citations · Full text

Marketing, Exploratory Study, Mobile Social Network +15

Social Media Use and Online Political Participation Among College Students During the US Election 2012

Hongwei Yang, Jean L. DeHart · Social Media + Society · 2016 · 107 citations · Full text

Online Political Participation, Online Communication, Social Influence +28

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

Hongwei Yang, Yingqi Wang · Psychology and Marketing · 2015 · 84 citations

Digital Marketing, Social Influence, Information Sharing +26

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