Concepedia

Simon E. Glynn

SE

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Publications

1

Citations

57

H-Index

1

Active since

2005

Affiliations

Mercer (Czechia)(Current)

Simon E. Glynn is an author at Mercer (Czechia) specializing in business, brand equity, and brand strategy.

Top concepts

Publications per year

2005–2005

1

Publications

1

Brand‐building: finding the touchpoints that count

Suzanne Hogan, Eric Almquist, Simon E. Glynn · Journal of Business Strategy · 2005 · 57 citations

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