Concepedia

Eric Almquist

EA

Statistics

Publications

3

Citations

100

H-Index

3

Active since

2005

Affiliations

Mercer (Czechia)(Current)

Eric Almquist is an author at Mercer (Czechia) specializing in management, marketing insights, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing InsightsBrandingBrand StrategyBrand ManagementBrand DevelopmentMarketing Management

Publications per year

2005–2016

3

Publications

3

Brand‐building: finding the touchpoints that count

Suzanne Hogan, Eric Almquist, Simon E. Glynn · Journal of Business Strategy · 2005 · 57 citations

Customer Satisfaction, Brand Strategy, Consumer Research +17

The elements of value

Eric Almquist, John M. Senior, Nicolas Bloch · Harvard business review · 2016 · 28 citations

Customer Experience, Customer Satisfaction, Revenue Growth +21

An approach to mastering the marketing mix

Michael D'Esopo, Eric Almquist · Business Strategy Series · 2007 · 15 citations

Marketing Analytics, Entertainment Marketing, Consumer Research +16

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