Ana Rosa del Águila Obra

Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario

Antonio Padilla Meléndez, Ana Rosa del Águila Obra, Aurora Garrido‐Moreno · Computers & Education · 2012 · 431 citations

Technology Acceptance Model, User Acceptance, User Experience +8

Organizational factors affecting Internet technology adoption

Ana Rosa del Águila Obra, Antonio Padilla Meléndez · Internet Research · 2006 · 211 citations

Innovation Adoption, Internet Technology Adoption, Education +18

Web and social media usage by museums: Online value creation

Antonio Padilla Meléndez, Ana Rosa del Águila Obra · International Journal of Information Management · 2013 · 144 citations

Social Media, Cultural Heritage, Interactive Marketing +10

Digitalization of Agri-Cooperatives in the Smart Agriculture Context. Proposal of a Digital Diagnosis Tool

Antonio Manuel Ciruela Lorenzo, Ana Rosa del Águila Obra, Antonio Padilla Meléndez et al. · Sustainability · 2020 · 142 citations · Full text

Artificial Intelligence, Digital Business, Precision Agriculture +27

The emerging role of university spin-off companies in developing regional entrepreneurial university ecosystems: The case of Andalusia

Elena Fuster, Antonio Padilla Meléndez, Nigel Lockett et al. · Technological Forecasting and Social Change · 2018 · 133 citations

International Management, Entrepreneurial Innovation, Entrepreneurial Phenomenon +10