Concepedia

Aurora Garrido‐Moreno

AG

21

Publications

2K

Citations

19

H-Index

2007

Active since

Affiliations

Universidad de Málaga(Current)

Universidad de Granada

University of Leeds

University of Castilla-La Mancha

Aurora Garrido‐Moreno is an author at Universidad de Málaga specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementOrganizational CommunicationMarketingSocial InnovationKnowledge ManagementOrganizational BehaviorSocial MediaCustomer Satisfaction

Publications per year

2007–2024

21

Publications

21

Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario

Antonio Padilla Meléndez, Ana Rosa del Águila Obra, Aurora Garrido‐Moreno · Computers & Education · 2012 · 431 citations

Technology Acceptance Model, User Acceptance, User Experience +8

Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors

Aurora Garrido‐Moreno, Antonio Padilla Meléndez · International Journal of Information Management · 2011 · 249 citations

Knowledge Management Strategy, Customer Satisfaction, Knowledge Exchange +11

The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach

Aurora Garrido‐Moreno, Rodrigo Martín‐Rojas, Victor Jesús García Morales · International Journal of Information Management · 2024 · 210 citations · Full text

Paving the way for CRM success: The mediating role of knowledge management and organizational commitment

Aurora Garrido‐Moreno, Nigel Lockett, Victor Jesús García Morales · Information & Management · 2014 · 102 citations

Knowledge Management Strategy, Crm Success, Organizational Communication +12

The missing link: Creating value with Social Media use in hotels

Aurora Garrido‐Moreno, Victor Jesús García Morales, Nigel Lockett et al. · International Journal of Hospitality Management · 2018 · 102 citations · Full text

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