Concepedia

Graeme Drummond

GD

Statistics

Publications

5

Citations

182

H-Index

5

Active since

2000

Affiliations

Edinburgh Napier University(Current)

Graeme Drummond is an author at Edinburgh Napier University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessMarketing CommunicationEducationHigher EducationConsumer BehaviorConsumer ResearchMarketing StrategyCustomer Satisfaction

Publications per year

2000–2007

5

Publications

5

Consumer confusion: reduction strategies in higher education

Graeme Drummond · International Journal of Educational Management · 2004 · 63 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Confusion +13

Consumer confusion in the UK wine industry

Graeme Drummond, Gordon Rule · Journal of Wine Research · 2005 · 55 citations

Customer Satisfaction, Consumer Culture, Consumer Confusion +14

Market orientation applied to police service strategies

Graeme Drummond, John Ensor, A. Laing et al. · International Journal of Public Sector Management · 2000 · 37 citations

Customer Satisfaction, Market Orientation, Service Quality +15

Programme feedback: it only takes a minute!

Graeme Drummond · International Journal of Educational Management · 2007 · 17 citations

Engineering, Education, Software Engineering +23

Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election

Graeme Drummond · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 10 citations

Digital Marketing, E-participation, Public Opinion +23

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