Concepedia

Author

Gordon Rule

Edinburgh Napier University

Also Known As

Gordon Rule

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Publications

55

Citations

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H-Index

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Edinburgh Napier University
GR

About

Gordon Rule is an author at Edinburgh Napier University specializing in interactive marketing, marketing communication, and consumer behavior.

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Arts

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Gordon Rule

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1

Publications

55

Citations

1

H-Index

YearCitations

Consumer confusion in the UK wine industry

Graeme Drummond, Gordon Rule

Journal of Wine Research

2005

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