Concepedia

Gordon Rule

GR

Statistics

Publications

1

Citations

55

H-Index

1

Active since

2005

Affiliations

Edinburgh Napier University(Current)

Gordon Rule is an author at Edinburgh Napier University specializing in interactive marketing, marketing communication, and consumer behavior.

Top concepts

ArtsBusinessMarketingManagementCommunicationConsumer CultureConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2005–2005

1

Publications

1

Consumer confusion in the UK wine industry

Graeme Drummond, Gordon Rule · Journal of Wine Research · 2005 · 55 citations

Customer Satisfaction, Consumer Culture, Consumer Confusion +14

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