Concepedia

Birgit Andrine Apenes Solem

BA

Statistics

Publications

8

Citations

453

H-Index

8

Active since

2016

Affiliations

University of South-Eastern Norway(Current)

Norwegian School of Economics

Luleå University of Technology

Vestfold University College

University of Vaasa

Birgit Andrine Apenes Solem is an author at University of South-Eastern Norway specializing in business, consumer behavior, and customer engagement.

Publications per year

2016–2023

8

Publications

8

Influences of customer participation and customer brand engagement on brand loyalty

Birgit Andrine Apenes Solem · Journal of Consumer Marketing · 2016 · 147 citations

Business, Marketing, Marketing Management +13

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

Birgit Andrine Apenes Solem, Per E. Pedersen · Journal of Marketing Management · 2016 · 87 citations

Business, Marketing, Marketing Management +14

Dynamic capabilities in the realisation of omnichannel retailing

Birgit Andrine Apenes Solem, Jan Ivar Fredriksen, Øystein Sørebø · International Journal of Retail & Distribution Management · 2022 · 57 citations

Business, Retail Management, Supply Chain Management +17

Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry

Birgit Andrine Apenes Solem, Marko Kohtamäki, Vinit Parida et al. · Journal of Manufacturing Technology Management · 2021 · 51 citations

Management, Information Systems, Operations Management +17

Overcoming barriers to transformation in manufacturing firms. A path-dependence perspective of digital servitization

Thomas Brekke, Sambit Lenka, Marko Kohtamäki et al. · Review of Managerial Science · 2023 · 42 citations · Full text

Management, Organization Studies, Strategic Management +17

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