Cynthia Anderson

Motivations to volunteer: The role of altruism

David J. Burns, Jane S. Reid, Mark Toncar et al. · International Review on Public and Nonprofit Marketing · 2006 · 117 citations

Prosocial Behavior, Motivation, Altruism +3

Uniform Assessment of the Benefits of Service Learning: The Development, Evaluation, and Implementation of the Seleb Scale

Mark Toncar, Jane S. Reid, David J. Burns et al. · The Journal of Marketing Theory and Practice · 2006 · 109 citations

Customer Satisfaction, Education, Service Learning Benefit +24

The Effect of Gender on the Motivation of Members of Generation Y College Students to Volunteer

David J. Burns, Jane S. Reid, Mark Toncar et al. · Journal of Nonprofit & Public Sector Marketing · 2008 · 73 citations

Organizations, Gendered Perception, Young Adults +17

Perceptions and Preferences of Study Abroad

Mark Toncar, Jane S. Reid, Cynthia Anderson · Journal of Teaching in International Business · 2006 · 54 citations

Education, Internationalization, Student Retention +16

Effective spokespersons in a public service announcement

Mark Toncar, Jane S. Reid, Cynthia Anderson · Journal of Communication Management · 2007 · 44 citations

Public Opinion, Communication, Public Relations +26