Concepedia

Jee-Won Kang

JK

4

Publications

286

Citations

4

H-Index

2015

Active since

Affiliations

Kyung Hee University(Current)

Jee-Won Kang is an author at Kyung Hee University specializing in media marketing, interactive marketing, and customer satisfaction.

Top concepts

MarketingManagementCommunicationMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingBusiness

Publications per year

2015–2022

4

Publications

4

The role of personalization on continuance intention in food service mobile apps

Jee-Won Kang, Young Namkung · International Journal of Contemporary Hospitality Management · 2019 · 165 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22

The impact of restaurant patrons’ flow experience on SNS satisfaction and offline purchase intentions

Jee-Won Kang, Hyesung Lee, Young Namkung · International Journal of Contemporary Hospitality Management · 2018 · 72 citations

Customer Experience, Customer Satisfaction, Flow Experience +26

Restaurant Information Sharing on Social Networking Sites

Jee-Won Kang, Young Namkung · Journal of Hospitality & Tourism Research · 2015 · 39 citations

Customer Satisfaction, Digital Marketing, Online Communication +23

Measuring the Service Quality of Fresh Food Delivery Platforms: Development and Validation of the “Food PlatQual” Scale

Jee-Won Kang, Young Namkung · Sustainability · 2022 · 10 citations · Full text

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