Claudia Covucci

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Maria Giovanna Confetto, Claudia Covucci, Felice Addeo et al. · Journal of Consumer Marketing · 2023 · 118 citations · Full text

Social Sciences, Social Psychology, Advocacy +12

Corporate social responsibility information and involvement strategies in controversial industries

Agostino Vollero, Francesca Conte, Alfonso Siano et al. · Corporate Social Responsibility and Environmental Management · 2018 · 93 citations

Management, Strategic Management, Strategy +15

Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication

Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci et al. · Employee Relations · 2023 · 38 citations · Full text

Management, Human Resource Management, Marketing +16

A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Maria Giovanna Confetto, Claudia Covucci · The TQM Journal · 2021 · 25 citations · Full text

Social Sciences, Communication, Sustainability Management +13

Redefining brand hijacking from a non-collaborative brand co-creation perspective

Alfonso Siano, Maria Giovanna Confetto, Agostino Vollero et al. · Journal of Product & Brand Management · 2021 · 21 citations · Full text

Business, Marketing, Marketing Management +12