Claudia Covucci - Concepedia

Author

Claudia Covucci

University of Salerno ORCID

Also Known As

Claudia Covucci

Publications

341

Citations

H-Index

Concepts

All Affiliations

University of Salerno

About

Claudia Covucci is an author at University of Salerno specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	297
2	Business	5	5	185
3	Arts	2	2	125
4	Education	2	2	122
5	Engineering	1	1	14

Claudia Covucci

Publications

297

Citations

H-Index

Page 1

	Year	Citations
Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z Maria Giovanna Confetto, Claudia Covucci, Felice Addeo, Journal of Consumer Marketing Sustainability Advocacy AntecedentsYoung MembersSustainable DevelopmentConsumer ResearchSocial Marketing	2023	98
Corporate social responsibility information and involvement strategies in controversial industries Agostino Vollero, Francesca Conte, Alfonso Siano, Corporate Social Responsibility and Environmental Management OrganizationsCorporate Political ActivityPublic RelationsStakeholder AnalysisCsr Communication Strategies	2018	91
Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci, Employee Relations Digital BusinessDigital SocietyDigital MarketingEmerging MediaMedia Innovation	2023	34
A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web Maria Giovanna Confetto, Claudia Covucci The TQM Journal Digital MarketingSustainability GovernanceSustainable DevelopmentEducationEnvironmental Planning	2021	24
Redefining brand hijacking from a non-collaborative brand co-creation perspective Alfonso Siano, Maria Giovanna Confetto, Agostino Vollero, Journal of Product & Brand Management Digital MarketingConsumer ResearchBrand StrategyBrand ManagersDelphi-based Survey	2021	20
Corporate social responsibility penetration, explicitness, and symbolic communication practices in Asia: A national business system exploration of leading firms in sustainability Francesca Conte, Agostino Vollero, Claudia Covucci, Corporate Social Responsibility and Environmental Management Leading FirmsHong KongManagementBusiness CommunicationCorporate Responsibility	2020	16
“Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents Maria Giovanna Confetto, Claudia Covucci The TQM Journal EngineeringDigital MarketingSustainable DevelopmentContent CreationSemantic Web Data	2021	14

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