Maria Giovanna Confetto

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Maria Giovanna Confetto, Claudia Covucci, Felice Addeo et al. · Journal of Consumer Marketing · 2023 · 118 citations · Full text

Social Sciences, Social Psychology, Advocacy +12

Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication

Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci et al. · Employee Relations · 2023 · 38 citations · Full text

Management, Human Resource Management, Marketing +16

Digital destination branding: A framework to define and assess European DMOs practices

Maria Giovanna Confetto, Francesca Conte, Maria Palazzo et al. · Journal of Destination Marketing & Management · 2023 · 36 citations · Full text

Management, Marketing, Tourism Management +15

Corporate communication management: A framework based on decision-making with reference to communication resources

Alfonso Siano, Agostino Vollero, Maria Giovanna Confetto et al. · Journal of Marketing Communications · 2011 · 33 citations

Social Sciences, Communication, Organization Studies +7

Financial resources and corporate reputation

Alfonso Siano, Philip J. Kitchen, Maria Giovanna Confetto · Corporate Communications An International Journal · 2010 · 28 citations

Business, Finance, Financial Management +11