Maria Giovanna Confetto

Author

University of Salerno ORCID

Also Known As

Confetto, Maria Giovanna, Maria Giovanna CONFETTO, Maria Giovanna Confetto

Publications

420

Citations

H-Index

Concepts

All Affiliations

University of Salerno Mercatorum University

About

Maria Giovanna Confetto is an author at University of Salerno specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	266
2	Business	6	6	154
3	Arts	2	2	67
4	Education	2	2	122
5	Engineering	1	1	14

Maria Giovanna Confetto

Publications

311

Citations

H-Index

Page 1

	Year	Citations
Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z Maria Giovanna Confetto, Claudia Covucci, Felice Addeo, Journal of Consumer Marketing Sustainability Advocacy AntecedentsYoung MembersSustainable DevelopmentConsumer ResearchSocial Marketing	2023	98
Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci, Employee Relations Digital BusinessDigital SocietyDigital MarketingEmerging MediaMedia Innovation	2023	34
Corporate communication management: A framework based on decision-making with reference to communication resources Alfonso Siano, Agostino Vollero, Maria Giovanna Confetto, Journal of Marketing Communications Communication ResourcesCommunication ManagementOrganizational CommunicationOrganizational StructureManagement	2011	33
Digital destination branding: A framework to define and assess European DMOs practices Maria Giovanna Confetto, Francesca Conte, Maria Palazzo, Journal of Destination Marketing & Management	2023	33
Financial resources and corporate reputation Alfonso Siano, Philip J. Kitchen, Maria Giovanna Confetto Corporate Communications An International Journal Corporate Risk ManagementFirm PerformanceFinancial ManagementCorporate ReputationAccounting Policy	2010	28
A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web Maria Giovanna Confetto, Claudia Covucci The TQM Journal Digital MarketingSustainability GovernanceSustainable DevelopmentEducationEnvironmental Planning	2021	24
Redefining brand hijacking from a non-collaborative brand co-creation perspective Alfonso Siano, Maria Giovanna Confetto, Agostino Vollero, Journal of Product & Brand Management Digital MarketingConsumer ResearchBrand StrategyBrand ManagersDelphi-based Survey	2021	20
Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context Alfonso Siano, Lynne Eagle, Maria Giovanna Confetto, Museum Management and Curatorship Tourism ManagementPopular Italian MuseumsDestination MarketingAdvertisingItalian Context	2010	15
“Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents Maria Giovanna Confetto, Claudia Covucci The TQM Journal EngineeringDigital MarketingSustainable DevelopmentContent CreationSemantic Web Data	2021	14
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry Maria Giovanna Confetto, Maria Palazzo, Maria Antonella Ferri, Sustainability	2023	12

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