Abhijeet Biswas

Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

Deepak Jaiswal, Vikrant Kaushal, Pankaj Kumar Singh et al. · Benchmarking An International Journal · 2020 · 143 citations

Green Consumer Segmentation, Green Marketing, Consumer Study +21

Attitude and Alertness in Personality Traits: A Pathway to Building Entrepreneurial Intentions Among University Students

Abhijeet Biswas, Rohit Kumar Verma · The Journal of Entrepreneurship · 2021 · 81 citations

Behavioral Decision Making, Structured Questionnaire, Entrepreneurial Motivation +18

Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

Deepak Jaiswal, Bhagwan Singh, Rishi Kant et al. · Society and Business Review · 2021 · 67 citations

Green Marketing, Consumer Study, Consumer Research +19

Engine of entrepreneurial intentions: revisiting personality traits with entrepreneurial education

Abhijeet Biswas, Rohit Kumar Verma · Benchmarking An International Journal · 2021 · 58 citations

Management Students, Entrepreneurial Innovation, Motivation +11

Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity

Neha Kumari, Abhijeet Biswas · International Journal of Bank Marketing · 2023 · 51 citations

Total Quality Management, Customer Satisfaction, Digital Marketing +19