Concepedia

Vikrant Kaushal

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Statistics

Publications

13

Citations

1.5K

H-Index

12

Active since

2018

Affiliations

Indian Institute of Management Ahmedabad(Current)

Lovely Professional University

Banaras Hindu University

ICFAI Business School

Central University of Haryana

Vikrant Kaushal is an author at Indian Institute of Management Ahmedabad specializing in marketing, consumer behavior, and business.

Publications per year

2018–2023

13

Publications

13

Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India

Vikrant Kaushal, Sidharth Srivastava · International Journal of Hospitality Management · 2020 · 616 citations

Management, Hospitality Management, Tourism Management +14

Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation

Deepak Jaiswal, Vikrant Kaushal, Rishi Kant et al. · Technological Forecasting and Social Change · 2021 · 259 citations

Business, Marketing, Transportation Planning +16

Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

Deepak Jaiswal, Vikrant Kaushal, Pankaj Kumar Singh et al. · Benchmarking An International Journal · 2020 · 150 citations

Business, Marketing, Marketing Management +17

University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context

Vikrant Kaushal, Nurmahmud Ali · Corporate Reputation Review · 2019 · 102 citations

Business, Higher Education, Marketing +11

Perceived brand authenticity and social exclusion as drivers of psychological brand ownership

Vikas Kumar, Vikrant Kaushal · Journal of Retailing and Consumer Services · 2021 · 58 citations

Business, Marketing, Marketing Management +11

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