Concepedia

Neha Kumari

NK

Statistics

Publications

2

Citations

61

H-Index

2

Active since

2023

Affiliations

Banaras Hindu University(Current)

Neha Kumari is an author at Banaras Hindu University specializing in structural equation modeling, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementTechnologyService QualityUser ExperienceConsumer ResearchDigital MarketingCustomer SatisfactionTotal Quality Management

Publications per year

2023–2024

2

Publications

2

Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity

Neha Kumari, Abhijeet Biswas · International Journal of Bank Marketing · 2023 · 51 citations

Total Quality Management, Customer Satisfaction, Digital Marketing +19

Money at my Fingertips: Decoding the Role of Referent Network Size and Financial Knowledge in Reinforcing Continuance Intention of m-Payment Services

Neha Kumari, Abhijeet Biswas · Journal of Organizational Computing and Electronic Commerce · 2024 · 10 citations

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