Brian L. Bourdeau

The good guys don't always win: the effect of valence on service perceptions and consequences

Michael K. Brady, Clay M. Voorhees, J. Joseph Cronin et al. · Journal of Services Marketing · 2006 · 127 citations

Business, Marketing, Marketing Management +17

The importance of brand cues in intangible service industries: an application to investment services

Michael K. Brady, Brian L. Bourdeau, Julia Heskel · Journal of Services Marketing · 2005 · 117 citations

Business, Marketing, Marketing Management +11

It Depends

Clay M. Voorhees, Julie Baker, Brian L. Bourdeau et al. · Journal of Service Research · 2009 · 83 citations

Education, Educational Psychology, Literacy Education +17

Modeling service alliances: an exploratory investigation of spillover effects in service partnerships

Brian L. Bourdeau, J. Joseph Cronin, Clay M. Voorhees · Strategic Management Journal · 2007 · 61 citations

Management, Marketing, Quality Management +12

Customer loyalty: A refined conceptualization, measurement, and model

Brian L. Bourdeau, J. Joseph Cronin, Clay M. Voorhees · Journal of Retailing and Consumer Services · 2024 · 22 citations

Business, Marketing, Marketing Management +13