Daniel Villanova

Statistics

Publications

Citations

102

H-Index

Active since

2021

Affiliations

University of Arkansas at Fayetteville(Current)

Daniel Villanova is an author at University of Arkansas at Fayetteville specializing in marketing, marketing management, and digital retail experience.

ORCID

Publications per year

2021–2023

Publications

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Daniel Villanova, Anand V. Bodapati, Nancy M. Puccinelli et al. · Journal of Retailing · 2021 · 73 citations · Full text

Business, Marketing, Marketing Management +17

For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement

Daniel Villanova, Ted Matherly · Journal of Marketing · 2023 · 19 citations

Business, Marketing, Marketing Management +9

Examining the Effects of Carbon Emission Information on Restaurant Menu Items: Differential Effects of Positive Icons, Negative Icons, and Numeric Disclosures on Consumer Perceptions and Restaurant Evaluations

Garrett Rybak, Daniel Villanova, Scot Burton et al. · Journal of the Association for Consumer Research · 2023 · 10 citations

Management, Hospitality Management, Marketing +17

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