İsmet Anıtsal

Revisiting Word-of-Mouth Communications: A Cross-National Exploration

Mee‐Shew Cheung, M. Meral Anitsal, İsmet Anıtsal · The Journal of Marketing Theory and Practice · 2007 · 90 citations

Viral Marketing, Advertising, International Marketing +15

Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options

İsmet Anıtsal, David W. Schumann · The Journal of Marketing Theory and Practice · 2007 · 60 citations

Customer Experience, Customer Satisfaction, Customer Labor +17

An Exploratory Study on Consumer Perceptions of Service Quality in Technology-Based Self-Service

İsmet Anıtsal, Rosalind C. Paige · Services Marketing Quarterly · 2006 · 39 citations

Total Quality Management, Customer Satisfaction, Exploratory Study +16

Academic Dishonesty and Intention to Cheat: A Model on Active versus Passive Academic Dishonesty as Perceived by Business Students

İsmet Anıtsal, M. Meral Anitsal, Robert C. Elmore · The Academy of Educational Leadership Journal · 2009 · 24 citations

Behavioral Sciences, Employee Dishonesty, Academic Dishonesty +11

Exploring Customers' Perceptions in Creating and Delivering Value

İsmet Anıtsal, Daniel J. Flint · Services Marketing Quarterly · 2006 · 24 citations

Customer Experience, Customer Satisfaction, Digital Marketing +16