İsmet Anıtsal - Concepedia

Author

İsmet Anıtsal

Tennessee Technological University

Also Known As

Ismet Anitsal, Meral Antisal, İsmet Anıtsal

Publications

410

Citations

H-Index

Concepts

All Affiliations

Tennessee Technological University University of Tennessee at Knoxville

İA

About

İsmet Anıtsal is an author at Tennessee Technological University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	282
2	Business	6	6	182
3	Arts	2	2	110
4	Accounting	1	1	24
5	Behavioral Sciences	1	1	24

İsmet Anıtsal

Publications

316

Citations

H-Index

Page 1

	Year	Citations
Revisiting Word-of-Mouth Communications: A Cross-National Exploration Mee‐Shew Cheung, M. Meral Anitsal, İsmet Anıtsal The Journal of Marketing Theory and Practice Viral MarketingAdvertisingInternational MarketingInteractive MarketingManagement	2007	90
Toward a Conceptualization of Customer Productivity: The Customer's Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options İsmet Anıtsal, David W. Schumann The Journal of Marketing Theory and Practice Customer ExperienceCustomer SatisfactionCustomer LaborDigital MarketingConsumer Research	2007	60
An Exploratory Study on Consumer Perceptions of Service Quality in Technology-Based Self-Service İsmet Anıtsal, Rosalind C. Paige Services Marketing Quarterly Total Quality ManagementCustomer SatisfactionExploratory StudyConsumer ResearchSelf-service Technology	2006	39
Academic Dishonesty and Intention to Cheat: A Model on Active versus Passive Academic Dishonesty as Perceived by Business Students İsmet Anıtsal, M. Meral Anitsal, Robert C. Elmore The Academy of Educational Leadership Journal Behavioral SciencesEmployee DishonestyAcademic DishonestyAccountingHong Kong	2009	24
Exploring Customers' Perceptions in Creating and Delivering Value İsmet Anıtsal, Daniel J. Flint Services Marketing Quarterly Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchSelf-service Technology	2006	24
Viral Marketing: Techniques and Implementation B.C. Rollins, İsmet Anıtsal, M. Meral Anitsal The entrepreneurial executive Digital MarketingCommunicationBuzz MarketingViral MarketingSocial Media	2014	20
The Role of Logos in Building Brand Awareness and Performance: Implications for Entrepreneurs Tülay Girard, M. Meral Anitsal, İsmet Anıtsal The entrepreneurial executive Brand StrategyEntrepreneurshipBrand LoyaltyPersonal BrandingManagement	2013	19
Emergence of Entrepreneurial Retail Forms İsmet Anıtsal, M. Meral Anitsal Academy of Entrepreneurship journal Customer SatisfactionRetailing LiteratureEntrepreneurial PhenomenonRetailing InstitutionsHistory Of Marketing	2011	16
Technology-Based Self-Service: From Customer Productivity Toward Customer Value İsmet Anıtsal Customer SatisfactionSelf-service TechnologyManagementUser ExperienceTechnology-based Self-service	2005	14
Poverty among Nigerian Women Entrepreneurs: A Call for Diversification of Sustainable Livelihood in Agricultural Entrepreneurship Elizabeth D. Ojo, İsmet Anıtsal, M. Meral Anitsal International journal of entrepreneurship	2015	10

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