Bettina Cornwell - Concepedia

Author

Bettina Cornwell

Also Known As

B. T. B. Cornwell, Bettina Cornwell, Cornwell, B. T. B., T. Bettina Cornwell

Publications

387

Citations

H-Index

Concepts

All Affiliations

Bettina Cornwell is an author at The University of Queensland specializing in management, marketing, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	354
2	Business	2	2	186
3	Education	1	1	124
4	Behavioral Sciences	1	1	165
5	Culture	1	1	124

Bettina Cornwell

Publications

365

Citations

H-Index

Page 1

	Year	Citations
Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions Richard L. Irwin, Tony Lachowetz, Bettina Cornwell, Sport Marketing Quarterly Cause-related Sport SponsorshipBehavioral Decision MakingNon-profit CauseSocial MarketingSports Sponsorship	2003	165
A cross‐cultural study of the role of religion in consumers' ethical positions Bettina Cornwell, Charles Cui, Vincent‐Wayne Mitchell, International Marketing Review ReligiosityConsumer ResearchEducationEthical PositionsEthical Marketing	2005	124
Measuring Consumers’ Ethical Position in Austria, Britain, Brunei, Hong Kong, and USA Charles Cui, Vincent‐Wayne Mitchell, Bodo B. Schlegelmilch, Journal of Business Ethics EconomicsConsumer Decision MakingConsumer CultureHong KongManagement	2005	44
Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions Tony Lachowetz, Jim Clark, R.D. Irwin, Queensland's institutional digital repository (The University of Queensland) MarketingCause-related SponsorshipManagementConsumer ResearchMarketing Communication	2002	21
The gladiatorial sponsorship arena: how ambushing impacts memory Sarah Kelly, Bettina Cornwell, Kiran Singh Marketing Intelligence & Planning	2019	11

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