Bettina Cornwell

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Richard L. Irwin, Tony Lachowetz, Bettina Cornwell et al. · Sport Marketing Quarterly · 2003 · 165 citations

Cause-related Sport Sponsorship, Behavioral Decision Making, Non-profit Cause +27

A cross‐cultural study of the role of religion in consumers' ethical positions

Bettina Cornwell, Charles Cui, Vincent‐Wayne Mitchell et al. · International Marketing Review · 2005 · 124 citations

Religiosity, Consumer Research, Education +18

Measuring Consumers’ Ethical Position in Austria, Britain, Brunei, Hong Kong, and USA

Charles Cui, Vincent‐Wayne Mitchell, Bodo B. Schlegelmilch et al. · Journal of Business Ethics · 2005 · 44 citations

Economics, Consumer Decision Making, Consumer Culture +9

Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

Tony Lachowetz, Jim Clark, R.D. Irwin et al. · Queensland's institutional digital repository (The University of Queensland) · 2002 · 21 citations

Marketing, Cause-related Sponsorship, Management +13

The gladiatorial sponsorship arena: how ambushing impacts memory

Sarah Kelly, Bettina Cornwell, Kiran Singh · Marketing Intelligence & Planning · 2019 · 11 citations