Concepedia

Tony Lachowetz

TL

15

Publications

551

Citations

13

H-Index

1998

Active since

Affiliations

Georgia Southern University(Current)

University of Massachusetts Amherst

Robert Morris University

University of Memphis

Springfield College

Tony Lachowetz is an author at Georgia Southern University specializing in sports marketing, management, and business.

Top concepts

ManagementSports MarketingBusinessMarketingCause-related MarketingSocial MarketingMarketing StrategyHealthAdvertisingSponsorship

Publications per year

1998–2014

15

Publications

15

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Richard L. Irwin, Tony Lachowetz, Bettina Cornwell et al. · Sport Marketing Quarterly · 2003 · 165 citations

Cause-related Sport Sponsorship, Behavioral Decision Making, Non-profit Cause +27

Marketing to Lifestyles: Action Sports and Generation Y

Gregg Bennett, Tony Lachowetz · Sport Marketing Quarterly · 2004 · 83 citations

A Framework for Understanding Cause-Related Sport Marketing Programs

Tony Lachowetz, James M. Gladden · International Journal of Sports Marketing and Sponsorship · 2003 · 54 citations

Sports Consumption, Brand Loyalty, Management +16

CARBOHYDRATE-PROTEIN DRINK IMPROVES TIME TO EXHAUSTION AFTER RECOVERY FROM ENDURANCE EXERCISE.

Eric S. Niles, Tony Lachowetz, John Garfi et al. · 2001 · 50 citations

Nutrition, Energy Homeostasis, Physical Activity +12

The Effect of an Upper Body Strength Program on Intercollegiate Baseball Throwing Velocity

Tony Lachowetz, John Evon, Jamie Pastiglione · The Journal of Strength and Conditioning Research · 1998 · 41 citations

Sport Engineering, Sport Physiology, Physical Activity +11

Rows per page

1–5 of 15