Concepedia

Author

Tony Lachowetz

Georgia Southern University

Also Known As

T Lachowetz, T. Lachowetz, Tony Lachowetz

35

Publications

602

Citations

13

H-Index

60

Concepts

All Affiliations

Georgia Southern UniversityUniversity of Massachusetts AmherstRobert Morris UniversityUniversity of MemphisSpringfield College
TL

About

Tony Lachowetz is an author at Georgia Southern University specializing in sports marketing, management, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

8

8

317

2

Business

7

7

304

3

Health Sciences

4

4

126

4

Arts

1

1

11

5

Medicine

1

1

50

Tony Lachowetz

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15

Publications

551

Citations

13

H-Index

YearCitations

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Richard L. Irwin, Tony Lachowetz, Bettina Cornwell,

Sport Marketing Quarterly

2003

165

Marketing to Lifestyles: Action Sports and Generation Y

Gregg Bennett, Tony Lachowetz

Sport Marketing Quarterly

2004

83

A Framework for Understanding Cause-Related Sport Marketing Programs

Tony Lachowetz, James M. Gladden

International Journal of Sports Marketing and Sponsorship

2003

54

CARBOHYDRATE-PROTEIN DRINK IMPROVES TIME TO EXHAUSTION AFTER RECOVERY FROM ENDURANCE EXERCISE.

Eric S. Niles, Tony Lachowetz, John Garfi,

2001

50

The Effect of an Upper Body Strength Program on Intercollegiate Baseball Throwing Velocity

Tony Lachowetz, John Evon, Jamie Pastiglione

The Journal of Strength and Conditioning Research

1998

41

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

John Spencer Clark, Tony Lachowetz, Richard L. Irwin,

International Journal of Sports Marketing and Sponsorship

2003

24

The Effect of an Upper Body Strength Program on Intercollegiate Baseball Throwing Velocity

Tony Lachowetz, John Evon, Jamie Pastiglione

The Journal of Strength and Conditioning Research

1998

22

Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

Tony Lachowetz, Jim Clark, R.D. Irwin,

Queensland's institutional digital repository (The University of Queensland)

2002

21

Cause-related sport marketing: Can this marketing strategy affect company decision-makers?

Richard L. Irwin, Tony Lachowetz, John Spencer Clark

Journal of Management & Organization

2010

15

Cause-related sport marketing: Can this marketing strategy affect company decision-makers?

Richard L. Irwin, Tony Lachowetz, John Spencer Clark

Journal of Management & Organization

2010

14

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