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Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions
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2002
Year
MarketingCause-related SponsorshipManagementConsumer ResearchMarketing CommunicationSocial MarketingSocial InfluenceSponsorshipBusinessConsumer/spectator BeliefsCause-related MarketingBrand AwarenessConsumer AttitudeAdvertisingPersuasionBehavioral Intentions
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