Queensland's institutional digital repository (The University of Queensland) · 2002 · 21 citations · 0 references
BusinessMarketingMarketing ManagementAdvertisingPersuasionSocial InfluenceCause MarketingCause-related MarketingConsumer InvolvementCorporate SponsorshipSource CredibilitySponsorshipCause-related Consumer BehaviorConsumer Attitudes Toward Cause MarketingConsumer Attitudes Toward SponsorshipSpectator PerceptionSponsor-property FitSponsorship EffectivenessSponsorship Marketing