Wendy J. Umberger

A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

María L. Loureiro, Wendy J. Umberger · Food Policy · 2007 · 662 citations

Agriculture, Agricultural Economics, Food Science +16

Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

María L. Loureiro, Wendy J. Umberger · AgEcon Search (University of Minnesota, USA) · 2003 · 327 citations · Full text

Agriculture, Economics, Food Science +17

U.S. consumer preference and willingness‐to‐pay for domestic corn‐fed beef versus international grass‐fed beef measured through an experimental auction

Wendy J. Umberger, Dillon M. Feuz, Chris R. Calkins et al. · Agribusiness · 2002 · 170 citations

Agriculture, Agricultural Economics, Marketing +17

Consumer sensory acceptance and value of domestic, Canadian, and Australian grass-fed beef steaks1

Bethany M. Sitz, Chris R. Calkins, Dillon M. Feuz et al. · Journal of Animal Science · 2005 · 162 citations

Agriculture, Animal Sciences, Food Science +17

Committed vs. uncommitted meat eaters: Understanding willingness to change protein consumption

Lenka Malek, Wendy J. Umberger, Ellen Goddard · Appetite · 2019 · 156 citations

Agriculture, Nutrition, Nutritional Sciences +9