Valerie A. Zeithaml

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Citations

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Active since

1991

Affiliations

University of Maryland, College Park(Current)

Valerie A. Zeithaml is an author at University of Maryland, College Park specializing in customer service management, total quality management, and services marketing.

Publications per year

1991–2018

Publications

Five imperatives for improving service quality

Leonard L. Berry, A. Parasuraman, Valerie A. Zeithaml · Quality Engineering · 1991 · 510 citations

Management, Health Services Administration, Quality Management +12

Improving service quality in America: Lessons learned

Leonard L. Berry, A. Parasuraman, Valerie A. Zeithaml · Academy of Management Perspectives · 1994 · 451 citations

Management, Quality Management, Strategic Management +12

Customer equity: Making marketing strategy financially accountable

Ashwin Aravindakshan, Roland T. Rust, Katherine N. Lemon et al. · Journal of Systems Science and Systems Engineering · 2004 · 27 citations

Business, Marketing, Marketing Management +13

Services Marketing, 7th ed

Valerie A. Zeithaml · 2018 · 16 citations

Business, Marketing, Marketing Management +12

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