Concepedia

Aswathy Asokan-Ajitha

AA

12

Publications

318

Citations

11

H-Index

2018

Active since

Affiliations

Amrita Vishwa Vidyapeetham(Current)

Indian Institute of Management Amritsar

Christ University

Indian Institute of Technology Madras

Curtin University

Aswathy Asokan-Ajitha is an author at Amrita Vishwa Vidyapeetham specializing in management, customer satisfaction, and marketing.

Top concepts

MarketingManagementCustomer SatisfactionBusinessPsychologyMotivationSocial SciencesConsumer ResearchBehavioral ScienceArts

Publications per year

2018–2022

12

Publications

12

Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis

G Rejikumar, Aswathy Asokan-Ajitha, V. Raja Sreedharan · Total Quality Management & Business Excellence · 2018 · 62 citations

Customer participation and service outcomes: mediating role of task-related affective well-being

Aswathy Asokan-Ajitha, Piyush Sharma, Russel Kingshott et al. · Journal of Services Marketing · 2019 · 48 citations · Full text

Quality Of Life, Customer Satisfaction, Task-related Affective Well-being +17

Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data

Zahra Daneshfar, Aswathy Asokan-Ajitha, Piyush Sharma et al. · Information Technology and People · 2022 · 29 citations · Full text

Twitter Data, Remote Work Literature, Covid-19 Epidemiology +18

Towards a theory of well-being in digital sports viewing behavior

G Rejikumar, Ajay Jose, Sonia Mathew et al. · Journal of Services Marketing · 2021 · 27 citations

Quality Of Life, Social Psychology, Globalization Of Sport +25

The role of cognitive complexity and risk aversion in online herd behavior

G Rejikumar, Aswathy Asokan-Ajitha, Sofi Dinesh et al. · Electronic Commerce Research · 2021 · 26 citations

Behavioral Decision Making, Social Influence, Cognitive Complexity +17

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