Concepedia

Sonal Purohit

SP

13

Publications

691

Citations

13

H-Index

2020

Active since

Affiliations

Chandigarh University(Current)

Nirma University

Mudra Institute of Communications Ahmedabad

Symbiosis International University

Tripura University

Sonal Purohit is an author at Chandigarh University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorHospitality MarketingConsumer Decision MakingFintechTourism

Publications per year

2020–2024

13

Publications

13

The bright side of online consumer behavior: Continuance intention for mobile payments

Sonal Purohit, Rakhi Arora, Justin Paul · Journal of Consumer Behaviour · 2022 · 166 citations

Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +25

Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM

Pradeep Kautish, Sonal Purohit, Raffaele Filieri et al. · Technological Forecasting and Social Change · 2023 · 127 citations · Full text

Rethinking the bottom of the pyramid: Towards a new marketing mix

Sonal Purohit, Justin Paul, Rikee Mishra · Journal of Retailing and Consumer Services · 2020 · 56 citations

Positioning (Marketing), Management, Business +7

Conceptualizing masstige buying behavior: A mixed-method approach

Sonal Purohit, Karan Nilesh Radia · Journal of Business Research · 2022 · 55 citations

Masstige Buying Behavior, Management, Consumer Research +5

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Sonal Purohit, Rakhi Arora · International Journal of Emerging Markets · 2021 · 52 citations

Customer Satisfaction, Mobile Banking Adoption, Consumer Research +20

Rows per page

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