Concepedia

Rakhi Arora

RA

4

Publications

248

Citations

4

H-Index

2021

Active since

Affiliations

Chandigarh University(Current)

Rakhi Arora is an author at Chandigarh University specializing in customer satisfaction, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionCommunicationConsumer BehaviorDigital MarketingPurchase IntentionConsumer Decision Making

Publications per year

2021–2022

4

Publications

4

The bright side of online consumer behavior: Continuance intention for mobile payments

Sonal Purohit, Rakhi Arora, Justin Paul · Journal of Consumer Behaviour · 2022 · 166 citations

Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +25

Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective

Sonal Purohit, Rakhi Arora · International Journal of Emerging Markets · 2021 · 52 citations

Customer Satisfaction, Mobile Banking Adoption, Consumer Research +20

Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

Sonal Purohit, Rakhi Arora, Robin Nunkoo et al. · Journal of Travel Research · 2022 · 20 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Critical Success Factors affecting the Restaurant Industry: Insights from Restaurant Managers

Bharti Sharma, Rakhi Arora, Manjeet Kharub · FIIB Business Review · 2021 · 10 citations

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