Concepedia

Rikee Mishra

RM

1

Publications

56

Citations

1

H-Index

2020

Active since

Affiliations

University of Puerto Rico System(Current)

Rikee Mishra is an author at University of Puerto Rico System specializing in business, management, and integrated marketing.

Top concepts

Publications per year

2020–2020

1

Publications

1

Rethinking the bottom of the pyramid: Towards a new marketing mix

Sonal Purohit, Justin Paul, Rikee Mishra · Journal of Retailing and Consumer Services · 2020 · 56 citations

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