Concepedia
Statistics
Publications
8
Citations
955
H-Index
Active since
2010
Affiliations
Central University of Jammu(Current)
University of Jammu
National Institute of Technology Hamirpur
Neelika Arora is an author at Central University of Jammu specializing in management, consumer behavior, and marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorDigital MarketingConsumer ResearchBehavioral ScienceCustomer SatisfactionTourismMarketing Insights
Publications per year
2010–2022
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Anil Gupta, Neelika Arora · Journal of Retailing and Consumer Services · 2017 · 323 citations
Customer Satisfaction, Behavioral Sciences, Mobile Commerce +14
Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective
Neeraj Dhiman, Neelika Arora, Nikita Dogra et al. · Journal of Indian Business Research · 2019 · 169 citations
Customer Satisfaction, Physical Activity, Effort Expectancy +27
Consumer adoption of m-banking: a behavioral reasoning theory perspective
Anil Gupta, Neelika Arora · International Journal of Bank Marketing · 2017 · 167 citations
Customer Satisfaction, Innovation Adoption, Digital Marketing +20
Social comparison and continuance intention of smart fitness wearables: an extended expectation confirmation theory perspective
Anil Gupta, Neeraj Dhiman, Anish Yousaf et al. · Behaviour and Information Technology · 2020 · 142 citations
YouTube channels influence on destination visit intentions
Neelika Arora, Suman Lata · Journal of Indian Business Research · 2020 · 78 citations
Digital Marketing, Youtube Channel Adoption, Social Influence +19
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