Neelika Arora

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Publications

Citations

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Active since

2010

Affiliations

Central University of Jammu(Current)

University of Jammu

National Institute of Technology Hamirpur

Neelika Arora is an author at Central University of Jammu specializing in user adoption intentions, technology adoption, and theory of planned behavior.

ORCID

Publications per year

2010–2022

Publications

Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory

Anil Gupta, Neelika Arora · Journal of Retailing and Consumer Services · 2017 · 335 citations

Business, Behavioral Sciences, Marketing +14

Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective

Neeraj Dhiman, Neelika Arora, Nikita Dogra et al. · Journal of Indian Business Research · 2019 · 174 citations

Management, Information Systems, Information Technology +17

Consumer adoption of m-banking: a behavioral reasoning theory perspective

Anil Gupta, Neelika Arora · International Journal of Bank Marketing · 2017 · 170 citations

Business, Marketing, Banking +16

Social comparison and continuance intention of smart fitness wearables: an extended expectation confirmation theory perspective

Anil Gupta, Neeraj Dhiman, Anish Yousaf et al. · Behaviour and Information Technology · 2020 · 153 citations

Social Sciences, Health Behavior, Social Psychology +14

YouTube channels influence on destination visit intentions

Neelika Arora, Suman Lata · Journal of Indian Business Research · 2020 · 88 citations

Social Sciences, Communication, Tourism Management +17

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