Concepedia

Nikita Dogra

ND

5

Publications

610

Citations

5

H-Index

2017

Active since

Affiliations

University of Jammu(Current)

Nikita Dogra is an author at University of Jammu specializing in digital marketing, user experience, and technology.

Top concepts

BusinessMarketingManagementTechnologyUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science

Publications per year

2017–2022

5

Publications

5

What determines tourist adoption of smartphone apps?

Anil Gupta, Nikita Dogra, Babu George · Journal of Hospitality and Tourism Technology · 2018 · 240 citations

Digital Marketing, Consumer Research, Technology Adoption +21

Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective

Neeraj Dhiman, Neelika Arora, Nikita Dogra et al. · Journal of Indian Business Research · 2019 · 169 citations

Customer Satisfaction, Physical Activity, Effort Expectancy +27

TOURIST ADOPTION OF MAPPING APPS: A UTAUT2 PERSPECTIVE OF SMART TRAVELLERS

Anil Gupta, Nikita Dogra · Tourism and hospitality management · 2017 · 115 citations · Full text

Exploring the switching intention of patients to e-health consultations platforms: blending inertia with push–pull–mooring framework

Nikita Dogra, Shuchita Bakshi, Anil Gupta · Journal of Asia Business Studies · 2022 · 51 citations

Ehr Systems, Switching Behavior, E-health Consultations Platforms +19

What motivates posting online travel reviews? Integrating gratifications with technological acceptance factors

Shuchita Bakshi, Nikita Dogra, Anil Gupta · Tourism and hospitality management · 2019 · 35 citations · Full text

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