Concepedia

Babu George

BG

59

Publications

2.2K

Citations

26

H-Index

2004

Active since

Affiliations

University of Southern Mississippi(Current)

Fort Hays State University

University of Nevada, Las Vegas

Pondicherry University

Christian Brothers University

Babu George is an author at University of Southern Mississippi specializing in business, management, and tourism.

Top concepts

BusinessManagementTourismMarketingCustomer SatisfactionDestination MarketingEducationCultureEngineeringAnthropology

Publications per year

2004–2023

59

Publications

59

Managing the Strategic Transformation of Higher Education through Artificial Intelligence

Babu George, Ontario S. Wooden · Administrative Sciences · 2023 · 397 citations · Full text

Artificial Intelligence, Education, Ai Adoption +19

What determines tourist adoption of smartphone apps?

Anil Gupta, Nikita Dogra, Babu George · Journal of Hospitality and Tourism Technology · 2018 · 240 citations

Digital Marketing, Consumer Research, Technology Adoption +21

Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

Babu George, Gallayanee Yaoyuneyong · Young Consumers Insight and Ideas for Responsible Marketers · 2010 · 86 citations

Spring Break, Behavioral Decision Making, Consumer Study +20

Rural Tourism as a Sustainable Development Alternative: An Analysis with Special Reference to Luanda, Kenya

Roselyne N. Okech, Morteza Haghiri, Babu George · Dialnet (Universidad de la Rioja) · 2012 · 78 citations

Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context

Eddy K. Tukamushaba, Laura Orobia, Babu George · Journal of International Entrepreneurship · 2011 · 64 citations

Ugandan Context, Economic Development, International Social Entrepreneurship +9

Rows per page

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