Eddy K. Tukamushaba

Understanding service experience and its impact on brand image in hospitality sector

Parikshat Singh Manhas, Eddy K. Tukamushaba · International Journal of Hospitality Management · 2014 · 116 citations

Marketing, Customer Satisfaction, Hospitality Sector +14

Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context

Eddy K. Tukamushaba, Laura Orobia, Babu George · Journal of International Entrepreneurship · 2011 · 64 citations

Ugandan Context, Economic Development, International Social Entrepreneurship +9

The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding

Eddy K. Tukamushaba, Honggen Xiao, Adele Ladkin · European journal of tourism, hospitality and recreation · 2016 · 45 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +18

Theory in Hospitality, Tourism, and Leisure Studies

Stephen L. Smith, Honggen Xiao, Robin Nunkoo et al. · Journal of Hospitality Marketing & Management · 2013 · 37 citations · Full text

Children's Attitudinal Reactions to TV Advertisements: The African Experience

Ayantunji Gbadamosi, Robert Ebo Hinson, Eddy K. Tukamushaba et al. · International Journal of Market Research · 2012 · 20 citations

Targeted Advertising, Social Marketing, Communication +18