Concepedia

Ayantunji Gbadamosi

AG

25

Publications

930

Citations

19

H-Index

2009

Active since

Affiliations

University of East London(Current)

Ayantunji Gbadamosi is an author at University of East London specializing in marketing, management, and culture.

Top concepts

ManagementCultureMarketingBusinessConsumer ResearchSocial SciencesConsumer BehaviorEducationBlack StudiesConsumer Culture

Publications per year

2009–2022

25

Publications

25

Understanding market agility for new product success with big data analytics

Nick Hajli, Mina Tajvidi, Ayantunji Gbadamosi et al. · Industrial Marketing Management · 2019 · 128 citations

Engineering, Market Agility, Business Intelligence +17

Cognitive dissonance

Ayantunji Gbadamosi · International Journal of Retail & Distribution Management · 2009 · 74 citations

Consumer Uncertainty, Consumer Study, Consumer Research +16

Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK

Sanya Ojo, Sonny Nwankwo, Ayantunji Gbadamosi · Entrepreneurship and Regional Development · 2013 · 68 citations

Religion, spirituality and entrepreneurship

Sonny Nwankwo, Ayantunji Gbadamosi, Sanya Ojo · Society and Business Review · 2012 · 66 citations

Ethnicity, Entrepreneurial Innovation, Culture +15

Faith and entrepreneurship among the British African‐Caribbean

Sonny Nwankwo, Ayantunji Gbadamosi · Journal of Small Business and Enterprise Development · 2013 · 55 citations

Education, International Entrepreneurship, African Diaspora +16

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