Ayantunji Gbadamosi - Concepedia

Author

Ayantunji Gbadamosi

University of East London ORCID

Also Known As

Ayantunji Gbadamosi, Gbadamosi, Ayantunji, Simba, A

Publications

1.1K

Citations

H-Index

136

Concepts

All Affiliations

University of East London

About

Ayantunji Gbadamosi is an author at University of East London specializing in marketing, management, and culture.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	505
2	Education	7	7	233
3	Arts	5	5	119
4	Engineering	1	1	128
5	Health Sciences	1	1	13

Ayantunji Gbadamosi

Publications

930

Citations

H-Index

Page 1

	Year	Citations
Understanding market agility for new product success with big data analytics Nick Hajli, Mina Tajvidi, Ayantunji Gbadamosi, Industrial Marketing Management EngineeringMarket AgilityBusiness IntelligenceBig Data AnalyticsData-driven Innovation	2019	128
Cognitive dissonance Ayantunji Gbadamosi International Journal of Retail & Distribution Management Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyBuying Behavior	2009	74
Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK Sanya Ojo, Sonny Nwankwo, Ayantunji Gbadamosi Entrepreneurship and Regional Development	2013	68
Religion, spirituality and entrepreneurship Sonny Nwankwo, Ayantunji Gbadamosi, Sanya Ojo Society and Business Review EthnicityEntrepreneurial InnovationCultureEntrepreneurial PhenomenonEthnic Entrepreneurship	2012	66
Faith and entrepreneurship among the British African‐Caribbean Sonny Nwankwo, Ayantunji Gbadamosi Journal of Small Business and Enterprise Development EducationInternational EntrepreneurshipAfrican DiasporaEntrepreneurial MotivationEntrepreneurship	2013	55
Re‐branding Africa Collins Osei, Ayantunji Gbadamosi Marketing Intelligence & Planning International MarketingBrand StrategyAfrican GlobalizationInternationalizationGlobal Studies	2011	50
Trust, religiosity, and relationship marketing: a conceptual overview of consumer brand loyalty Rula M. Al Abdulrazak, Ayantunji Gbadamosi Society and Business Review Consumer UncertaintyConsumer Brand LoyaltyConsumer ResearchBrand StrategyConceptual Overview	2017	49
African Diaspora Entrepreneurs Sanya Ojo, Sonny Nwankwo, Ayantunji Gbadamosi The International Journal of Entrepreneurship and Innovation Human MigrationAfrican Diaspora StudiesAfrican DiasporaInternational EntrepreneurshipEntrepreneurship	2013	44
ATTITUDES OF NIGERIANS TOWARDS INSURANCE SERVICES: AN EMPIRICAL STUDY Tajudeen Olalekan Yusuf, Ayantunji Gbadamosi, Dallah Hamadu SSRN Electronic Journal Customer SatisfactionSocial MarketingFinancial ProtectionAn Empirical StudyPolicy Analysis	2009	42
Examining social media live stream’s influence on the consumer decision-making: a thematic analysis Kathy-Ann Fletcher, Ayantunji Gbadamosi Electronic Commerce Research Online Customer BehaviorConsumer Decision MakingSocial MediaManagementConsumer Research	2022	36

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