Reza Ashari Nasution

Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia

Novika Candra Astuti, Reza Ashari Nasution · Gadjah Mada International Journal of Business · 2014 · 80 citations · Full text

Innovation Adoption, Digital Marketing, Technology Adoption +20

Impact of vehicle automation and electric propulsion on production costs for mobility services worldwide

Henrik Becker, Félix Bécker, Ryosuke Abe et al. · Transportation Research Part A Policy and Practice · 2020 · 71 citations · Full text

Total Cost, Engineering, Including Vehicle-to-grid +26

The Evaluation of Digital Readiness Concept: Existing Models and Future Directions

Reza Ashari Nasution, Linda Sendy Lediana Rusnandi, Elis Qodariah et al. · The Asian Journal of Technology Management (AJTM) · 2018 · 65 citations · Full text

The Customer Experience Framework as Baseline for Strategy and Implementation in Services Marketing

Reza Ashari Nasution, Agung Yoga Sembada, Lani Miliani et al. · Procedia - Social and Behavioral Sciences · 2014 · 62 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +18

The role of art infusion in enhancing pro-environmental luxury brand advertising

Sara Quach, Felix Septianto, Park Thaichon et al. · Journal of Retailing and Consumer Services · 2021 · 55 citations · Full text

Advertising, Brand Equity, Management +9