Concepedia
Statistics
Publications
9
Citations
833
H-Index
Active since
2001
Affiliations
Michigan State University(Current)
Delft University of Technology
Novay
Thomas Adelaar is an author at Michigan State University specializing in management, business, and marketing.
Top concepts
BusinessMarketingManagementInteractive MarketingBusiness StrategyTechnology TransferStrategic ManagementEconomicsE-commerceDigital Economy
Publications per year
2001–2010
Effects of Media Formats on Emotions and Impulse Buying Intent
Thomas Adelaar, Susan M. Chang, Karen M. Lancendorfer et al. · Journal of Information Technology · 2003 · 318 citations
Customer Satisfaction, Behavioral Decision Making, Affective Design +23
The Dynamics of Click-and-Mortar Electronic Commerce: Opportunities and Management Strategies
Charles Steinfield, Harry Bouwman, Thomas Adelaar · International Journal of Electronic Commerce · 2002 · 230 citations
Business-to-business Research, Business Intelligence, E-commerce +18
Integrating brick and mortar locations with e-commerce: understanding synergy opportunities
Charles Steinfield, Thomas Adelaar, Ying-ju Lai · 2003 · 62 citations
Business-to-business Research, Business Intelligence, Digital Marketing +17
Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence
Charles Steinfield, Thomas Adelaar, Fang Liu · Electronic Markets · 2005 · 52 citations
Enhancing customer value through click-and-mortar e-commerce: implications for geographical market reach and customer type
Thomas Adelaar, Harry Bouwman, Charles Steinfield · Telematics and Informatics · 2003 · 45 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +9
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