Concepedia

Ying-ju Lai

YL

2

Publications

227

Citations

2

H-Index

2003

Active since

Affiliations

Michigan State University(Current)

Ying-ju Lai is an author at Michigan State University specializing in management, business intelligence, and marketing.

Top concepts

BusinessMarketingManagementBusiness IntelligenceTechnologyEngineeringSharing EconomyBusiness StrategyDigital MarketingTechnology Transfer

Publications per year

2003–2008

2

Publications

2

Revisiting the role of web assurance seals in business-to-consumer electronic commerce

Dan J. Kim, Charles Steinfield, Ying-ju Lai · Decision Support Systems · 2008 · 165 citations

Electronic Marketplace, Engineering, Business Intelligence +12

Integrating brick and mortar locations with e-commerce: understanding synergy opportunities

Charles Steinfield, Thomas Adelaar, Ying-ju Lai · 2003 · 62 citations

Business-to-business Research, Business Intelligence, Digital Marketing +17

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