Electronic Markets · 2005 · 52 citations · 44 references
BusinessMarketingRetail ManagementE-commerce RetailingRetail MarketingRetail StrategyE-commerce StrategyOnline Consumer BehaviorOnline MarketplacesOnline Retail PlatformsRetail Communication StrategyRetail Technology IntegrationDigital Retail ExperienceOnline Browsing BehaviorOnline Channel IntegrationOnline SearchOnline-to-offline ShoppingOnline-to-store InteractionStore-to-online Interaction
(2005). Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence. Electronic Markets: Vol. 15, No. 3, pp. 199-212.
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