M. R. Anusree

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate

Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh et al. · Journal of Brand Management · 2019 · 55 citations

Marketing, Consumer Decision Making, Advertising +14

Effect of information quality of employment website on attitude toward the website

Chetna Priyadarshini, S. Sreejesh, M. R. Anusree · International Journal of Manpower · 2017 · 40 citations

Customer Satisfaction, Digital Marketing, Human Resource Management +20

Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames

S. Sreejesh, M. R. Anusree · Computers in Human Behavior · 2017 · 37 citations

Marketing, Cognitive Science, Brand Anthropomorphism +14

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames

S. Sreejesh, M. R. Anusree, Abhilash Ponnam · Computers in Human Behavior · 2017 · 24 citations

Cognitive Science, Advertising, Brand Attention +14

On a generalized mixture of standard normal and skew normal distributions

C. Satheesh Kumar, M. R. Anusree · Statistics & Probability Letters · 2011 · 18 citations

Mixture Distribution, Density Estimation, Generalized Mixture +5