Concepedia

Osman M. Zain

OM

Statistics

Publications

6

Citations

125

H-Index

6

Active since

1989

Affiliations

Tenaga Nasional Berhad (Malaysia)(Current)

Osman M. Zain is an author at Tenaga Nasional Berhad (Malaysia) specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionEducationAdvertisingConsumer CultureMarketing Insights

Publications per year

1989–2016

6

Publications

6

The importance of country‐of‐origin information and perceived product quality in Uzbekistan

Osman M. Zain, Norjaya Mohd Yasin · International Journal of Retail & Distribution Management · 1997 · 45 citations

Customer Satisfaction, International Marketing, Consumer Research +19

FACTORS INFLUENCING STUDENTS' DECISIONS IN CHOOSING PRIVATE INSTITUTIONS OF HIGHER EDUCATION IN MALAYSIA: A STRUCTURAL EQUATION MODELLING APPROACH

Osman M. Zain, Muhammad Tahir Jan, Andy B. Ibrahim et al. · 2013 · 24 citations

Customer Satisfaction, Factors Influencing Students, Education +17

The Choice of Retail Outlets among Urban Malaysian Shoppers

Osman M. Zain, Ismail Rejab · International Journal of Retail & Distribution Management · 1989 · 21 citations

Urban Malaysian Shoppers, Management, Consumer Research +4

Malaysian children’s attitudes towards television advertising

Noor Hasmini Abdul Ghani, Osman M. Zain · Young Consumers Insight and Ideas for Responsible Marketers · 2004 · 12 citations

Consumer Study, Targeted Advertising, Social Marketing +24

CAN CONSUMPTION MAKE YOU HAPPY? ( Exploring Student’s Quality of Life from Marketing Perspective )

Muhammad Tahir Jan, Osman M. Zain · International Journal of Economics & Management Sciences · 2011 · 12 citations

Customer Satisfaction, Quality Of Life, Life Assessment +22

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