Concepedia

Norjaya Mohd Yasin

NM

Statistics

Publications

16

Citations

1.2K

H-Index

16

Active since

1997

Affiliations

National University of Malaysia(Current)

University of Lancashire

Norjaya Mohd Yasin is an author at National University of Malaysia specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorBrand EquityBrand StrategyBrand ManagementBrand Development

Publications per year

1997–2020

16

Publications

16

Does image of country‐of‐origin matter to brand equity?

Norjaya Mohd Yasin, Mohd Nasser Mohd Noor, Osman Mohamad · Journal of Product & Brand Management · 2007 · 534 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

What factors influence online brand trust: evidence from online tickets buyers in Malaysia

Syed Shah Alam, Norjaya Mohd Yasin · Journal of theoretical and applied electronic commerce research · 2010 · 119 citations · Full text

An Investigation into the Antecedents of Customer Satisfaction of Online Shopping

Syed Shah Alam, Norjaya Mohd Yasin · Journal of Marketing Development and Competitiveness · 2010 · 104 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia?

Norzalita Abd Aziz, Norjaya Mohd Yasin · International Business Research · 2010 · 78 citations · Full text

Customer Satisfaction, Market Orientation, Agricultural Economics +18

The determinants of individuals’ perceived e-security: Evidence from Malaysia

Mahmood Shah, Hamid Reza Peikari, Norjaya Mohd Yasin · International Journal of Information Management · 2013 · 60 citations

Engineering, Information Security, E-business +4

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