Concepedia

Osman Mohamad

OM

28

Publications

1.9K

Citations

18

H-Index

2000

Active since

Affiliations

Universiti Sains Malaysia(Current)

Multimedia University

National University of Malaysia

Universiti Malaysia Terengganu

Hospital Universiti Sains Malaysia

Osman Mohamad is an author at Universiti Sains Malaysia specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyConsumer ResearchConsumer BehaviorInternational BusinessGlobal StrategyInternational Marketing

Publications per year

2000–2020

28

Publications

28

Does image of country‐of‐origin matter to brand equity?

Norjaya Mohd Yasin, Mohd Nasser Mohd Noor, Osman Mohamad · Journal of Product & Brand Management · 2007 · 534 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

Green product purchase intention: Some insights from a developing country

T. Ramayah, Jason Wai Chow Lee, Osman Mohamad · Resources Conservation and Recycling · 2010 · 495 citations

Green Marketing, Management, Consumer Research +8

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Zafar U. Ahmed, Osman Mohamad, Brian Tiong Gee Tan et al. · Journal of Business Research · 2002 · 136 citations

International Management, International Business Strategy, International Finance +14

Islamic social business to alleviate poverty and social inequality

M. Nusrate Aziz, Osman Mohamad · International Journal of Social Economics · 2016 · 87 citations

Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect

Osman Mohamad, Zafar U. Ahmed, Earl D. Honeycutt et al. · Multinational Business Review · 2000 · 71 citations

Culture, Origin Effect, Consumer Culture +15

Rows per page

1–5 of 28