Statistics
Publications
3
Citations
48
H-Index
3
Active since
1984
Affiliations
Multichannel (China)(Current)
Martin R. Lautman is an author at Multichannel (China) specializing in consumer attitudes toward ads, persuasion, and service availability.
Publications per year
1984–2009
3
3
Martin R. Lautman, Koen Pauwels · Journal of Advertising Research · 2009 · 18 citations
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