Concepedia

Leon Winer

LW

Statistics

Publications

5

Citations

122

H-Index

5

Active since

1965

Affiliations

Baruch College(Current)

Leon Winer is an author at Baruch College specializing in consumer research, marketing, and business.

Top concepts

Consumer ResearchBusinessMarketingManagementEconomicsProductivityApplied EconomicsConsumer BehaviorEconomic AnalysisBehavioral Economics

Publications per year

1965–1980

5

Publications

5

The Effect of Product Sales Quotas on Sales Force Productivity

Leon Winer · Journal of Marketing Research · 1973 · 42 citations

Productivity, Customer Satisfaction, Economics +15

Risk perception as a determinant of in-home consumption

Leon G. Schiffman, Stephanie Schus, Leon Winer · Journal of the Academy of Marketing Science · 1976 · 30 citations

Housing, Risk Communication, Consumer Economics +9

Industrial salespeople's views on motivation

Leon Winer, Jennifer S. Schiff · Industrial Marketing Management · 1980 · 23 citations

Customer Satisfaction, Behavioral Decision Making, Management +8

The Effect of Product Sales Quotas on Sales Force Productivity

Leon Winer · Journal of Marketing Research · 1973 · 15 citations

Productivity, Economics, Applied Economics +6

Are you Really Planning your Marketing?

Leon Winer · Journal of Marketing · 1965 · 12 citations

Marketing Analytics, Campaign Planning, Media Planning +14

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